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Testimonials

It is my pleasure to write a testimonial concerning the professionalism and expertise of RiCas Media Group. My name is Carol DiGiorgi, of DiGiorgi Roofing and Siding, Inc. and I have been working with Chris Lariviere (President RiCas Media Group) for the last four years. Our working relationship started when he was an account executive at WFSB. Chris was someone you could always count on to have your company's best interest front and center. I felt as though he worked for me, not for WFSB. I never had to worry about errant run spots or invoice nightmares, Chris just got the job done so I was free to do other things. When Chris came to me and said he was opening up his own agency, I knew it would be in the best interest of the growth and prosperity of DiGiorgi Roofing and Siding, Inc. to partner up with Chris.

It was not a decision that came with total ease. We at DiGiorgi had always managed our own advertising plan, from the early days of just a yellow page ad in the Valley book to years later and a mix that would include a healthy radio and television campaign. Why would it make sense to pay someone to do something we had always done, with what seemed to be success? Once we reasoned through that one dimensional thinking and began to think about what could be, things started to change for us.

We hired Chris Lariviere, at the beginning of the biggest economic slow down of our companies 76 year history. He carried us through, less two thirds of our advertising budget from the previous year, but got us a lead count that was not two thirds less. Chris immediately changed our long term plan to a short term plan with completely different media buys than we had initially intended. At first I was skeptical, but I trusted Chris and he returned my trust with results. He continued to work with a drastically reduced budget getting us the leads we needed to stick to the course and ride out the storm. He reworked and tweaked the plan each month based on the previous months results and we went through the year building momentum with each passing month. I know the year would not have had the same outcome, had we gone with our original thinking about keeping the advertising management in house.

Chris was able to accomplish things we would never have even thought about doing. He was able to get us more spots for less money in every media buy he made. While our bonus spots increased exponentially our stress decreased exponentially. He increased our cable presence without increasing the dollar amount. He strategically managed our direct mail campaign and the results went up or stayed the same with less money being spent. Chris had to make some tough decisions right out of the gate and he never faltered. Chris Lariviere took the advertising helm and made it so effortless for the rest of us; we never had to look back.

Chris Lariviere is a standout man. He has a solid character and makes his business decisions based on his strong moral compass. He has always represented himself with great dignity, honesty and thoughtfulness. He treats our company as if it were his own. I am proud of my association with him and know he will be a great asset to any company that teams up with RiCas Media Group.

Sincerely,

Carol DiGiorgi
DiGiorgi Roofing and Siding, Inc.

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The Blog and Advertising in CT

Friday, July 15th, 2011

Another record breaking political season is knocking on our doorstep, namely the 2012 Republican Presidential Primary, followed by the Presidential General Election in November, 2012. This season is anticipated to be another record breaking year, as President Obama is projected to raise over 1 Billion dollars for his campaign. If you plan on advertising ANYWHERE in the next 14 months, you need to plan immediately. Don't get caught off guard by waiting too late and then discovering the rates you once paid have now doubled or tripled, or the daypart you need is simply SOLD OUT.......(read more on the BLOG page).

Monday, April 4th, 2011

The New and Used Auto sales industry and going strong here in the Northeast, contrary to what's happening in other parts of the country. There have been some interesting dynamics effecting sales over the last month, and will probably continue to effect inventory through the Summer. The earthquake and psunami in Japan has greatly effected New Car Dealers ability to obtain new car inventory from manufacturers such as Honda, Hyundai, Nissan, Toyota, etc. Because foreign new cars are so hard to secure right now, most major dealerships have turned to quality used cars to fill the gaps where they can........(read more on the BLOG page).

Thursday, March 24th, 2011

National News channels are still indicating that our economy is still in a slow fall, however indications here in the Northeast are that we're not being as effected by the same factors as other parts of the country. Real estate in this area has taken a slight hit in value, but only single digit decreases.......(read more on the BLOG page).

September 2nd, 2010 - RiCas Media Group launches their first series of truly High Definition TV Commercials for DiGiorgi Incorporated. (View them and read more on our Blog page).

August 10th, 2010 - It's Primary Night, how did we do.....(click the Blog page and find out).

July 6th, 2010 - RiCas Media Group picks up Mark Zydanowicz as a client in his bid to run in the 1st District of CT for United States Congress.....(click the Blog page for the details).

June 11, 2010 - For the past 2 weeks we've been working with a group of engineers and inventors out of the Nashville area.....(click the Blog page to read more about this developing situation).

April 6, 2010 - Wow, what a crazy 1st quarter, hence the lack of time to blog. The upcoming political advertising season is predicted to be the biggest ever in terms of advertising spending.....(click the Blog page for more).

January 1, 2010 - Happy New Year.....(click the Blog page for more) - Ad Agency CT.

December 25, 2009 - Merry Christmas......(click the Blog page for more) - Advertising Agency CT.

November 17, 2009 - Google sponsored ads are running as an advertising agency in Hartford, CT and Ad agency CT.

November 6, 2009 - Connecticut's advertising agency - RiCasMediaGroup.com Goes Live!!

November 6, 2009 - Check out our new client testimonials page. Click here.

New videos launched on YouTube,
Click here to check them out.

October 18, 2009 - New media services available for all customer's.

Have Questions? Check out our FAQ section under Advertising.

Affiliated with Advertising Agency CT at www.advertisingagencyct.com (Connecticut's Advertising Agency)